by Auaha | Jul 27, 2021 | Strategy, Top Tips
The term sustainability is a lot broader than you may think. So what is it and what does that mean for sustainability in events? Sustainability is a buzzword. It’s a fact. It’s everywhere. But that’s not necessarily a bad thing. See.. sometimes things get attention...
by Auaha | Sep 29, 2020 | Planning, Strategy
Data Collection is big business. Like most people, there’s a good chance you’re seriously underestimating the wealth of data you can pull from an event.  It’s time to explore how data collection at events can mean accessing untapped potential in ROI, securing...
by Auaha | Apr 7, 2020 | Planning, Strategy
For event professionals all over the world, the carpet has just been ripped out from underneath us – thanks COVID-19!  The future’s looking uncertain and we’re all intensely looking into our crystal balls to find answers.  Trust me I understand! I’ve had many...
by Auaha | Oct 9, 2019 | Strategy
Often when selecting a venue we think in terms of space and location. And while those things are important, I’d argue that your venue should align with your brand as well. After all, attending your event is an excellent way for attendees to get a feel for what it...
by Auaha | Sep 24, 2019 | Strategy
Planning an upcoming conference? There are probably a million things on your mind (and your to-do list). I know all about that! Before you get too committed to any particular path, however, I’d like to remind you of one basic idea… Killer content sells...
by Auaha | Aug 27, 2019 | Strategy
When debriefing, you’ll be evaluating event success by taking a look at three key essentials: Stop, Keep, Start. But before we dig into the actual debriefing, I want to address something that I see happening to a number of organisations. Far too many event planners,...
by Auaha | Aug 13, 2019 | Strategy
Some of those best trips are those that end with the people we love and enjoy most in this world. Today I’m going to share how conference planning is really a journey, and hopefully provide a few ideas for how you can get your delegates excited about joining that...