Who are we

Auaha is a business event agency that partners with busy executives and business owners in order to design and deliver purposeful, dynamic events.

We’re an approved professional conference organiser (APCO) with a strong cultural focus we care about relationships, innovation and outcomes.

Our squad of business event professionals has an impressive depth of experience that includes valuable insights, industry expertise, up-to-date digital tools and Maori cultural competency, all of which allow us to confidently and professionally deliver quality outcomes for each of our clients, time and time again. All this means you can pull off an amazing event WITHOUT the overwhelm of going it alone.

It doesn’t matter if you’re looking to host your first event, switch gears on an established event, or do something altogether new: Auaha can make it happen!

We’re your business event strategist, innovator and implementer.


Born and raised in Waitara, Sandra has whakapapa links to Ngāti Mutunga, Ngāti Tama, Poutama and Te Atiawa.

Sandra is an Event Strategist and founder of Auaha. She is super passionate about helping event owners create and host customised meaningful, jaw-dropping events through strategic event planning and implementation with a commitment to innovation.



Senior Conference Executive



Conference Executive



Finance Manager

Auaha creates events that deliver on your vision

Whāia te iti kahurangi ki te tūohu koe me he maunga teitei

Seek the treasure you value most dearly: if you bow your head, let it be to a lofty mountain

A High Profile Awards Ceremony

The Auaha squad were instrumental in the success of the high-profile IPANZ Public Sector Awards Ceremony for 8 out of its 10 years.

When people come together, greatness happens.

The Public Sector is no different. As far as IPANZ is concerned, the door is open to anybody who is interested or engaged in the public sector.

The Inspiring Success of a 100% Virtual Event

Ako Panuku decided to meet the challenge head on and to have their Hui ā-Tau as a 100% virtual event. They were blown away by its success. 

Ako Panuku is a Ministry of Education funded programme designed by Māori for Māori. The aim is to enhance Māori language proficiency in the classroom.


Join our Tribe

Would you like to rock your next event? Join the Auaha tribe and we'll send you event planning tips and tricks direct to your inbox so you can create events that connect, empower & influence.

If at any time you don't get value from what we share, we'll give you the option to say goodbye, although we'll be sad.

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