3 foundations for every conference event

3 foundations for every conference event

When you’re thinking of hosting a conference event, it’s easy to get carried away with good ideas and possibilities.  However, there are core foundations that need careful attention, to be sure you’re drawing in the right audience and generating ticket sales to your...
Your Venue Should Align with Your Brand

Your Venue Should Align with Your Brand

Often when selecting a venue we think in terms of space and location. And while those things are important, I’d argue that your venue should align with your brand as well. After all, attending your event is an excellent way for attendees to get a feel for what it...
Killer Content Sells Registrations

Killer Content Sells Registrations

Planning an upcoming conference? There are probably a million things on your mind (and your to-do list). I know all about that! Before you get too committed to any particular path, however, I’d like to remind you of one basic idea… Killer content sells...
Evaluating Event Success

Evaluating Event Success

When debriefing, you’ll be evaluating event success by taking a look at three key essentials: Stop, Keep, Start. But before we dig into the actual debriefing, I want to address something that I see happening to a number of organisations. Far too many event planners,...
Conference Planning: A Journey of Discovery

Conference Planning: A Journey of Discovery

Some of those best trips are those that end with the people we love and enjoy most in this world. Today I’m going to share how conference planning is really a journey, and hopefully provide a few ideas for how you can get your delegates excited about joining that...
Top 10 Tips for a Profitable Event

Top 10 Tips for a Profitable Event

Start Planning Early If your goal is to just throw something together, you may technically have an “event”, but it won’t be nearly as profitable as it could have been. Amazing, profitable events, the kind that attract the best delegates, don’t come about last minute....
5 jobs to delegate to your Professional Conference Organiser

5 jobs to delegate to your Professional Conference Organiser

How often do you find yourself knee-deep in the event planning process, overwhelmed by all the things that still need to get done, thinking something like “If only there was someone else who could do THIS!” Whether that’s creating an amazing invitation, calling venues...
Strategising for event success

Strategising for event success

If I was to ask how you use strategic event planning in your business, would you feel confident about jumping in and sharing your event strategy? Or would you feel a bit…confused? For many organisations, the task of planning the next event gets handed over to...